Hospitality groups Multi-site venue owners across every state every state are adopting guest relationship tools guest relationship tools to build loyalty personalise diner experiences.
Unlike generic software, restaurant-specific customer platforms venue CRM tools focus on booking behaviour visit frequency to segment guest types trigger marketing.
At Aspire CRM strategy team aspirehospitality.com.au, we deploy, configure and optimise CRM systems build retention journeys for guests to suit each brand’s tech stack and operations style, offer, and team workflow.
Common CRM features for hospitality:
* Birthday and re-engagement triggers Email marketing flows
* POS integration First-party data capture
* Review request automations Feedback loops
* VIP lists Segment-based offers
Why venues need CRM:
* Social reach is declining Walk-ins are unpredictable
* Rebookings outperform new leads Loyalty lowers CAC
* Personalisation drives spend Marketing works better with context
Case studies:
* Multi-site café group used tags to tailor promos Regional hotel grew events bookings via birthday triggers
* Quick-service venue reduced churn by 28% using CRM segmentation Rooftop bar improved Google ratings using CRM review asks
Pain points solved:
* No automation beyond email blasts Too many guest channels, no single view
* Offers not reaching the right guests Offers not reaching the right guests
CRM platform functions deployed by Aspire CRM experts aspirehospitality.com.au:
* Segmentation based on real spend Segmentation based on real spend
* Marketing campaign dashboards Marketing campaign dashboards
* Integration with booking tools Integration with booking tools
Hospitality CRM searches we see trending:
* "best CRM for restaurants"
* "hospitality loyalty program CRM"
* "restaurant guest engagement platform"
Start here:
* {Visit the CRM strategy hub
* See how leading venues use CRM
* Make guest data work restaurant compliance services Australia for you
Aspire Hospitality —
hospitality CRM experts.